Laciann Collective Shopify

As Marketing & Creative Manager for Laciann Collective, I help bring the brand to life across every customer touchpoint. I create high-quality graphics for the website, social media, email campaigns, and in-store marketing materials while helping manage and improve the Shopify storefront.

My responsibilities include designing landing pages, updating website content, troubleshooting and fixing website issues, organizing collections, brainstorming collection names and seasonal campaigns, and working closely with the owner to develop new creative ideas. I also design and build newsletters, email automations, and SMS marketing campaigns in Klaviyo to help drive customer engagement and sales.

Using Canva, Adobe Creative Suite, Shopify, Klaviyo, and AI-powered creative tools, I produce polished marketing assets and realistic lifestyle imagery for product collections, allowing the brand to showcase products without the need for traditional photoshoots. My role combines graphic design, ecommerce management, email marketing, AI-assisted content creation, and creative problem-solving to deliver a cohesive and engaging brand experience.