Oscar's World

Oscar's World is a Washington, D.C.–based lifestyle smoking brand built around bold characters, playful storytelling, and an unapologetic visual identity. For this client, I developed the original character designs and helped shape the brand across apparel, accessories, packaging, and promotional products. From hoodies and T-shirts to smell-proof bags, rolling papers, grinders, and travel kits, each piece was designed to feel connected to the same colorful universe. The result is a cohesive, character-driven brand that blends streetwear, humor, and smoking culture into a recognizable lifestyle experience.